Variable Data

Variable Data Printing (VDP) helps customers target and customize their marketing efforts.

VDP is completely digital and uses a database that coordinates text and images to produce a totally customized printing option geared toward your targeted audience. With VDP, you can personalize your projects to include a person's name and other specific information using text, text files, images, text style, layer visibility and tables.

Gather simple information such as demographic, name and location to assist in your marketing efforts. It’s as easy as asking visitors or subscribers to provide their name and address once they visit your website. Using surveys can also be beneficial to gaining more insight into your audience.

Publishers Printing Company has the ability to produce customized brochures, event material tie-ins, direct mail, special offer notifications, personalized belly band and much more.

A little goes a long way with variable data, which can assist marketing efforts to break the status quo.