FAQ

Starting with your article content in PDF or any other format, ContentXpress will do the rest by providing XML tagging, searchable XML archives and provide semantic tagging services to facilitate editors' and publishers' ability to search and mine their own content. ContentXpress automatically identifies and extracts key entities, such as people, companies, locations, dates and more, allowing you to maximize and extend the value of your content.

The uses of ContentXpress range from the ability to store and archive all current and past content, as well as images in a secure, fully searchable XML optimized database. Within minutes publishers can create special interest publications, update blogs and websites and create newsletters and books with archived content. ContentXpress can also be used for research and directories or use it for educational purposes.

ContentXpress gives publishers the ability to make rapid-fire business and product development decisions based on contextual information search of all published or created content, and the ability to edit from native XML. Our hosting service integrates leading technologies to directly benefit our customers by providing full access through an easy-to-use and intuitive web portal.

XML stands for Extensible Markup Language. XML is defined by the W3C (World Wide Web Consortium) as a simple text-based format for representing structured information: documents, data, configuration, books, transactions, invoices and more. It was designed to transport and store data, with a focus on what the data is rather than how the data looks.

XML is used to provide structure to documents. It is one of the most widely used and best known formats for sharing information: between programs, people and computers, locally and across networks.

XML is important because it allows structure and meaning to be applied to otherwise unstructured documents. Once structure is applied, content within a document can be separated from its original form. Content becomes agile and truly adaptable; it can be fed into any number of templates for print, web or other digital media.  XML structure allows content to become searchable, retrievable and reusable.

XML tagged content is searchable, retrievable and reusable in a variety of formats across multiple devices and can be customized for each platform. XML tagged content allows content to be created one-time and prepares it to be sent across multiple channels. Redundant processes and workflows that copy and paste content from one medium to another are eliminated by utilizing XML.

For the publishing industry, IDEAlliance, a not-for-profit membership organization that has been a leader in information technology and publishing since 1966, has created the PRISM standard that works well for most of the publishing industry’s needs. More information about PRISM and IDEAlliance can be found at their website.

Publishers Press offers solutions for getting your existing content tagged as well as a simple yet powerful word processor style interface that automatically handles the XML tagging of your article in the background (tagging as you type).

There are generally three types of XML workflows: XML first, XML in the middle and XML last which all offer their own unique benefits and challenges.

  • XML first: is considered the most efficient workflow but can be the hardest to achieve. XML first workflows begin at the authoring stage, having content tagged as it is authored allows for the content to only be touched once and all deliverables from print, web, mobile, etc. can be created from this single content stream.
  • XML in the middle: is a bit easier to implement and allows for XML tagging to be done after the editing process is complete. It is a stepping stone towards the XML first workflow.
  • XML last: is the easiest workflow to implement. Tagging takes place after print files are signed off on or is done from the PDF files. XML in the middle and XML last allow publishers to build a structured archive of previously published materials that once established can help publishers move toward an XML first solution.

Style sheets describe how documents are presented on screens, in print, or perhaps how they are pronounced. By attaching style sheets to structured documents on the Web (e.g. HTML), authors and readers can influence the presentation of documents without sacrificing device-independence.

XML actually does not do anything to the style sheet. XML is information wrapped in tags, so while it stores, structures and can be used to transport information, it doesn’t actually display the information it carries. Software outside of XML is needed to display the information it contains. This is hard concept to understand, but is what makes XML so powerful.

XML structured content can be displayed across different devices and platforms in a variety of styles and ways. The XML content sent to InDesign can look one way, but thanks to style sheets the very same content can look radically different displayed on a web page or in a mobile version. The content remains the same thanks to the XML structure. Rather than changing content to fit devices, XML can flow into style sheets for each specific device.

XML provides the structure; styling gets applied at the output channel so this: <headline> XML is Great! </headline>
Gets transformed into this: XML is Great!

Yes. ContentXpress allows publishers to import the .docx files from authors and other sources. This feature prevents editiors and authors from the redundant process of copying and pasting content from .docx files into the article editor.

Word documents can be uploaded directly into ContentXpress. The documents are given basic PRISM 2.1 XML tags and are enriched for easy search and retrieval purposes upon ingestion. Additionally, metadata can be edited further by utilizing the edit article feature.

ContentXpress has stock indexed categories such as Company, Title, Parent Company, Location, Organization, Person, website, Author. Additionally, Wikipedia data is used to provide additional information and categories specific to the niche.